Star Wars actor John Boyega has walked away from his function as international ambassador for model Jo Malone, after he was changed in an advert that was aired in China.
“I’ve determined to step down as Jo Malone’s international ambassador. After I joined the model as their first male international ambassador final yr, I created the quick movie we used to launch the marketing campaign. It gained the Perfume Basis Digital awards 2020 for Greatest Media Marketing campaign,” he wrote on Twitter.
He continued, “Their choice to switch my marketing campaign in China by utilizing my ideas and substituting a neighborhood model ambassador for me, with out both my consent or prior discover, was flawed. The movie celebrated my private story– showcasing my hometown, together with my associates and that includes my household.”
Boyega says he will not stand for model buying and selling out his tradition.
This is what Jo Malone needed to say: